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a large audience on YouTube.”
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He even disclosed that his own children loved
Stampylonghead’s Wonder Quest,
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a show based on the popular children’s game, Minecraft,
which was funded in part by YouTube.
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In another interview, Ducard, touted YouTube’s “booming growth in the family, and in
the educational market,” explaining that the family category had grown 200% in one year while
YouTube is only growing about 50% per year in terms of time watched.
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He attributed this
growth to the fact that “kids these days . . . [are] born as creators and when they watch something
they not only want to watch it, but they want to create their own . . . to press that like button or
that subscribe button or . . . put in a comment or create their own version.”
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Aman Dayal, the Head of Content Partnerships at YouTube Family & Learning for India
and Southeast Asia, has also recognized the popularity of kids programming on YouTube:
“Kids is a highly competitive category and there are lots of popular
channels in this space, such as Little Baby Bum, KidsTV,
HooplaKidz, and others,” said YouTube’s Dayal. “The lifetime
video views for each of these channels is in the billions—making it
a highly engaged content genre.”
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Likewise, Don Anderson, Head of Kids and Learning Partnerships at YouTube for the Asia-
Pacific market (APAC), has observed that “Family and learning is one of the fastest growing
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Id. at 7:15-8:55. Ducard spoke about how his own children discovered Tayo and other global
children’s programs on their own through the YouTube Kids app’s kid-friendly interface.
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Id. at 13:05.
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Stuart Dredge, Liveblog: YouTube’s Malik Ducard talks kids and learning, MIPTrends (Oct 4,
2015), https://mipblog.com/2015/10/youtube-kids-malik-ducard-mipjunior/.
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Interview with Malik Ducard, YouTube—Children’s Content Consumption, YouTube (Sept.
21, 2015), https://www.youtube.com/watch?v=SDk1vBoMg24.
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Id. Mipmarkets is the “official YouTube Channel of MIP Markets, the world's entertainment
content tradeshows (MIPTV, MIPCOM, MIPJunior, MIPFormats & MIPDoc). MIPMarkets:
About, YouTube, https://www.youtube.com/user/mipmarkets/about (last visited Mar. 12, 2018).
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Manu Balachandran, An Indian dad turned his daughter’s favourite nursery rhymes into a
million-dollar business on YouTube, Quartz India (Aug. 3, 2017),
https://qz.com/1033031/chuchutv-an-indian-dad-turned-his-daughters-favourite-nursery-rhymes-
into-a-million-dollar-business-on-youtube/.